Paid Ads That Convert, Not Just Click
Scalent's paid ad management builds and runs Google and Meta ad campaigns aimed at booked appointments and qualified calls, not just clicks — paired with the same AI automation answering every lead the ads generate.
The Problem It Solves
Most local service businesses either avoid paid ads because a past agency burned budget on clicks that never became jobs, or they're running ads today with no idea what's actually converting. Without tight geographic targeting, real conversion tracking, and fast lead follow-up, ad spend quietly funds a competitor's phone bill instead of your own calendar.
How It Works
- 1
We audit your market
We research your service area, competitors, and highest-intent search terms before a single dollar is spent, so budget goes toward the searches that actually convert.
- 2
Campaigns launch on Google & Meta
Search, Local Services, and social campaigns are built around your actual service menu and service area, with conversion tracking wired in from day one.
- 3
Every lead gets answered instantly
Paid leads flow straight into your AI receptionist, chatbot, or SMS automation, so the traffic you're paying for never goes to voicemail.
- 4
You get a monthly performance review
Spend, cost per lead, and cost per booked job are reported monthly, with budget shifted toward what's actually converting.
What’s Included
- Google Search & Local Services Ads management
- Meta (Facebook/Instagram) lead ad campaigns
- Conversion tracking tied to booked appointments, not just clicks
- Geographic and service-area targeting
- Landing page pairing for higher conversion rates
- Monthly spend and performance reporting
“Businesses running Scalent's paid ads pair every campaign with the same AI automation, so ad spend converts into booked jobs instead of unanswered calls.”
Paid Ads FAQ
Ad budget depends on your market size, competition, and how many jobs you need to fill — this is set together during onboarding rather than a one-size-fits-all number, and campaigns typically start with a smaller test budget before scaling what's working.
Ready to Grow With Paid Ads?
Book a free strategy call and we'll show you exactly what's possible in your market.